Piaget‘s HQ in Geneva revealed a gem of a museum showcasing the house’s creative genius from the 1960′s and 70′s when coloured stone dials rocked and big gold “Esclave’ cuffs were cool.
The swinging Sixties and groovy Seventies are remembered for their audacious excess and Piaget certainly didn’t hold back when it came to creating way-out jewellery watches. Semi-precious stone dials were introduced in 1964 unleashing a torrent of creativity from wide woven-gold cuffs – some complete with fringes – and oozing, writhing shapes that capture the vibe of the era. These “Esclave” style cuffs are increasingly being recognised at auction as design icons.
While on the one hand Piaget was embracing the arrival of quartz at the end of the 1960′s and produced the thinnest quartz calibre, Piaget‘s ultra-thin 9P and 12P mechanical movements were key to the house’s development. These wafer thin mechanisms minimised the space taken up by the movement and gave designers a free rein. Since 1957 the house had committed to only working with precious metals, an unusual decision that led to perfecting metalworking techniques as seen in the elaborate chain bracelets and textured links of the watches.
Elizabeth Taylor, Jackie Kennedy Sophia Loren, Gina Lollobrigida and Ursula Andress were all fans of the Piaget look that was so in tune with the attitude of the newly arrived pool-side jet-set who didn’t want old-style luxury.
Unfortunately Piaget did not keep examples of all of their greatest designs and the house is slowly building up its collection by buying significant pieces at auction. A selection of these are put on show in Piaget ‘Time Galleries’ in the Geneva, Hong Kong and Shanghai boutiques, alongside their other notable achievements including the ultra-slim Calibre 9P and 12P movements and the iconic Polo watch. For those who can’t make it to one of these locations, loose yourself in these way-out designs that make me yearn for shag carpets underfoot while grooving in the light of a hundred lava lamps.
Piaget 1970 Cuff in yellow gold cuff watch with malachite dial and malachite and onyx bracelet. Piaget ultra-thin mechanical movement 9P. Piaget Private Collection.
Yellow gold and red coral watch by Piaget made in 1974 with the Piaget ultra-thin Calibre 9P movement.
Piaget 1971 cuff watch in yellow gold with lapis lazuli dial and lapis lazuli beads with ultra-thin hand wound movement. Piaget Private Collection.
Piaget Cuff 1970 yellow gold cuff watch with ruby dial and Piaget ultra-thin mechanical movement 9P. Piaget Private Collection.
Piaget 1969 Cuff watch in yellow gold with diamond paved dial and 48 diamonds set on the cage-style bracelet. Piaget ultra-thin hand wound 9P movement. Piaget Private Collection.
Opal and diamond white gold jewellery watch by Piaget, 1972. Even the dial is a sheet of opal, under which ticks the ultra-thin P9 movement.
Piaget Cuff 1970 watch in white gold with lapis lazuli dial and bezel set with diamonds. Piaget ultra-thin hand wound 9P movement. Piaget Private Collection.
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