Thursday, 13 October 2011

OMG: VALLI FOR MACY's

It's a big YAY than OMG!!!!
love Giambattista Valli's fanciful gowns but can't afford the luxe price tag? Thanks to Macy's 'Impulse' collection, budget fashionistas across the nation can now catch a sweet taste of Valli's delectable designs! Valli will be the fourth designer collaboration as part of the 'Impulse' line—Matthew Williamson, Kinder Aggugini and Karl Lagerfeld previously designed capsule collections for the large scale retailer.

At a private event in New York City, Macy's gave a sneak preview of Valli's highly anticipated collaboration series and the collection did not disappoint. Valli's diffusion line, with just 17 pieces, may be small compared to Karl Lagerfeld's abundant 45-piece collection, but Valli's collection is plentiful with party-ready frocks and classic silhouettes in sassy prints. The lower-priced collection promises to stay true to Valli's whimsical design aesthetic with pieces like the ultra-chic leopard day coat or the bright fuchsia tiered dress complete with a dainty bow belt.

Giambattista Valli for Macy's
The collection represents a labor of love for Valli, who said, "this capsule reflects my enduring loves, but is really a celebration of my biggest inspiration of all—the energy and vitality of women themselves." The collection is priced between $50 and $150 and will be available in Macy’s stores nationwide and online on October 26.

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